Edie Campbell’s Season

Could it be the dramatic new hair cut or are insiders simply wanting to be one step ahead of the Cara craze?  Whatever it is, on closer inspection the modelling world has and still is being dominated by another young Brit….step forward Edie Campbell!  Since 2011, Edie has been shooting seasonal campaigns for Burberry, her face has been seen on many a catwalk and even featured in Hedi Slimane’s first campaign for Saint Laurent.  However this year has seen Campbell chop off her strawberry blonde locks in favour of a choppy (almost mullet like) black crop; moving out of the shadows and firmly into the fashion spotlight!  It seems the whole industry has taken note and watched this girl morph from the perfectly sweet, doe eyed, sixties inspired dolly girl to an edgy, raw, cool 22 year old.  Campbell opened AW13 shows for influential brands such as Marc Jacobs, Jill Sander, Louis Vuitton and Burberry, not something to be taken lightly.  Soon you won’t be able to miss Edie as she is the new star of AW13 campaigns for Lanvin, Jill Sander and Marc Jacobs!!  It really is Edie Campbell’s season, get in girl!!

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Edie Campbell for Lanvin AW13 shot By Steven Meisel

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Edie Campbell for Lanvin AW13 shot By Steven Meisel

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Edie Campbell for Lanvin AW13 shot By Steven Meisel

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Edie Campbell Look 49, Closing the Burberry AW13 Show

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Lily McMenamy and Edie Campbell, Marc Jacobs AW13 Campaign shot By Juergen Teller’s

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Edie Campbell, Look 1, Opening the Louis Vuitton AW13 Show

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Edie Campbell for Jil Sander AW13 Campaign shot By David Sims

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Edie Campbell for Jil Sander AW13 Campaign shot By David Sims

Luella for Marc by Marc Jacobs

Luella Bartley is back on the scene….for none other than Marc Jacobs himself!  Luella will be taking on Marc Jacobs’s sister line Marc by Marc Jacobs!!! Along with her Friend Katie Hillier who is now the Creative Director, Luella will be heading up the brand as Design Director with Marc Jacobs taking a step back – but still overseeing all ideas.  Hopefully Luella will bring her experience  plus her kitsch attitude to put Marc by Marc Jacobs back in the spotlight!  Watch this space….

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Marc by Marc Jacobs SS13 Campaign shot By Juergen Teller