For as long as I can remember fashion has been more than just designing amazing clothes or even catwalk shows. To ensure a customer for life, brands have to sell a lifestyle, an attitude and overall an identity. Nothing expresses this more than the brands store which could be online or bricks and mortar. Take for instance Burberry and Gucci, both leading fashion brands with incredibly accessible, interactive and creative web stores however I still enjoy a good old fashioned shop, boutique, store whatever you call it; there is nothing better than walking through a store surrounded by all the things you love about that specific brand or concept. Perhaps this is why London has recently seen an influx of brand spanking new stores for us to explore!! From Celine to JCrew, Karl Largerfeld to Christopher Kane, London is brimming with amazing new spaces by the World’s leading names! With some just open and others to come, I think its necessary to don those new Nike’s (comfort first) and get shopping…..
The sun seems to be fading day by day and as the end of August creeps closer, all I can think about is a new A/W13 wardrobe! Already lusting after several pieces I’ve been racking my brains for ideas of how to raise money – the first being my birthday in just over a weeks time!! Here are the pieces I’ll be dreaming of on the big day…..