It is no secret that Milan is recovering from the fashion rut it’s been stuck in since the 90’s, after all there’s only so many Versace skimpy’s a guy can handle and Fendi Baguette bags a girl can own! Perhaps this is why the Milan fashion scene has followed in London’s footsteps by becoming increasingly keen to push young talent. Stella Jean is one of the big new names in Womenswear and as Mens fashion month drew to a close, it seemed there was at least one very promising name; MSGM. Until SS14 MSGM was a little known brand started by salesman turned fashion designer Massimo Giorgetti. Over the past few season MSGM has never failed to deliver colour, print and the overall wearability factor in both women and menswear. For me, the menswear has been a highlight of this SS15 season, showing diverse silhouettes with a cool, street aesthetic – the wow factor as well as the wearability factor. Having just released their women’s pre SS15 collection also (which in my opinion is simply one of the best collections out there); Milan have indeed supplied the goods. As a girl, I definitely want to be an MSGM girl and the guys? Well I wouldn’t mind dating one!
For me, Milan is a showman’s playground, colourful, fun and fabulous; a place where Anna Del Russo almost blends into the background (almost)! As fashion moves from the innovation of London it looks towards the Italian city in expectation of big shows from big brands with major trends. Gucci kicked things off in a surprisingly relaxed manner, exploring the sportswear trend in a luxe, Italian way, styled with killer heels and slicked back hair. It was, I felt, one of the weakest Gucci outings in a while, however I still wouldn’t mind looking like that when heading to the gym! Next up, Dolce&Gabbana sent the internet into overload! Visions of ancient Greece were intertwined with the classic black Dolce lace, topped off with olympic style wrestling belts and gold everything! This was the year of the Sicilian goddess…one can only dream! Moving on from the more traditional Milan to the world of Prada where Miuccia was on a feminist mission. Celebrating feminism through the exploration of girl gangs and tough love, it was a collection of contradictions that, as always created one of the shows of the season!! Other standout shows included Marni, Versace, Fendi and of course the queen of cool Jil Sander.
Men’s Collections London is quickly becoming one of the most influential Menswear weeks of the year! Burberry returned from Milan and newcomers such as JW Anderson created one of Men’s Collections most high profile weeks to date. On the catwalk, colour was one of the key trends from strong primary’s to summery pastels, sketched graphics seen at Christopher Kane were also popular and designers such as Jonathan Saunders continued to push boundaries with unique fabrics. However, it wasn’t just the catwalk that attracted attention, from Florence to London and Milan; the menswear street chic on show was unmissable. Tommy Ton amongst others, captured everything from dapper suits, to the chiselled models and the women literally rocking the ‘boy meets girl’ trend……Apparently Menswear really is where it’s at!
Burberry Prorsum SS14: Look 24, Look 15 and Look 49
Tommy Ton Street Style
Christopher Kane SS14: Look 6, Look 7 and Look 16
Tommy Ton Street Style
Jonathan Saunders SS14: Look 3, Look 11 and Look 19