Press Days – The opportunity for a brand to show chosen press and industry insiders what their new season is all about. From the show space to the theme, much like the fashion shows, press days set the scene for the new collection. They also provide brands with an opportunity to explain their thought process behind the coming season. Certain pieces can be discussed in further detail and the press are allowed a closer look at the collection. Usually we wouldn’t get to see certain pieces until they hit the shop floor but fortunately for us, Instagram happy press ladies let us in on the what treats are coming our way this Spring/Summer!